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FAQ
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Frequently Asked Questions
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Integrated Marketing Solutions
Web Development
Event Management
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Yes. Market entry work provides intelligence on market dynamics, the competitive landscape, opportunities and blind spots, then helps mitigate risk, navigate regulatory requirements and reduce barriers to entry. It can be paired with business and financial modelling, partner and distributor introductions through the regional network, and a localised Arabic marketing launch. Offices in Amman, Dubai and Doha support on-the-ground execution.
It starts with a discovery call to define goals and budget, followed by a written proposal with scope, timeline and fee. Once signed, a kickoff workshop sets objectives and a monthly activity schedule. Work then runs on a monthly plan-execute-report cycle, with approach, messaging and visuals adjusted against performance data. Final approval is obtained before anything goes to production.
Reporting is monthly and tied to agreed KPIs rather than activity counts. Digital reports cover rankings, organic traffic, paid media spend, clicks and conversions, engagement rate and enquiry volume. Event reports cover registration and attendance, media coverage, matchmaking meetings held and post-event feedback. Every report includes what changed, what it produced, and what will be adjusted next month.
Yes, fully in both. That covers Arabic and English strategy, copywriting, SEO, social media content, press releases, simultaneous and print translation at events, and bilingual website builds with correct right-to-left layout. Content is written natively in each language rather than translated, which matters for tone and for search performance in Gulf markets.
Yes, cause marketing is a core focus. The agency aligns its work with UN Sustainable Development Goals 9 and 17, using digital technology and partnerships between business and civil society to widen access and scale delivery. It also runs Estedama, a national awareness programme on sustainable development that empowers people to act in their communities.
At Black Ires Marketing Solutions, corporate event management in Jordan is handled by our dedicated team of experienced marketing professionals and event planners who specialize in turnkey solutions. We coordinate all aspects of your event, from initial concept development and venue selection to logistics, branding, and on-site execution. Our local expertise in Jordan’s market ensures compliance with regional regulations and cultural considerations, while our end-to-end service approach guarantees a seamless, impactful corporate event that aligns with your brand objectives and marketing strategy. Whether you require a product launch, conference, or corporate gala, our integrated marketing and event management capabilities provide a comprehensive solution tailored to your business needs.
Black Ires Marketing Solutions offers comprehensive exhibition management services in Jordan, delivering turnkey marketing solutions tailored to your event’s unique needs. Our team handles every aspect of exhibition planning and execution, including venue selection, booth design, logistics coordination, promotion, and on-site management. With a deep understanding of the local market and extensive experience in event management, we ensure your exhibitions maximize brand visibility, engage target audiences effectively, and achieve measurable business results. Partnering with Black Ires means leveraging expert guidance and seamless execution to make your exhibitions in Jordan successful and impactful.
Black Ires Marketing Solutions stands out in Jordan’s competitive market by offering comprehensive, turn-key marketing solutions combined with expert event management tailored to enhance business growth. Unlike traditional business development companies that may focus solely on sales or consulting, Black Ires integrates creative advertising strategies with data-driven marketing campaigns to build brand awareness and generate qualified leads. Their hands-on approach ensures customized campaigns that reflect each client’s unique market position, supported by professional event planning to maximize engagement and networking opportunities. This holistic service model provides Jordanian businesses not just with growth strategies but also with the operational execution necessary to succeed in today’s dynamic advertising landscape.
Black Ires Marketing Solutions is an integrated marketing and communications agency founded in 2012 and headquartered in Amman, Jordan, with regional offices in Dubai, UAE and Doha, Qatar. It delivers turn-key work across marketing strategy, branding, digital marketing, SEO, social media, web development, events and exhibitions, public relations, project management and business development for clients in Jordan and the GCC.
The headquarters is at Al Husaini Complex, 7th Circle, Amman, Jordan. Regional offices operate in Prime Tower, Business Bay, Dubai and in West Bay, Doha. Projects are delivered across Jordan, the United Arab Emirates, Qatar and Saudi Arabia, and more widely across the GCC and MENA region, in both English and Arabic.
Black Ires was founded in 2012 and started as a small agency before expanding regionally. It opened its Jordan branch in 2019 and expanded the Jordanian team in 2024, making Amman its headquarters. The team currently numbers between 11 and 50 people across the Amman, Dubai and Doha offices, supported by a wider network of production and media partners.
No. Black Ires Marketing Solutions (blackires.com) is a separate and unaffiliated company from The Black Iris (the-blackiris.com), which is a different Amman-based digital marketing agency. The names sound similar but the two businesses have no ownership, management or operational connection. Black Ires was founded in 2012 and operates offices in Amman, Dubai and Doha.
Publicly referenced clients include Averda in Qatar, Knowledge Economic City in Saudi Arabia, Ultra Brains Investment Company on the Livaatverse brand and its GITEX Global 2023 launch, and Mr. Digi in Jordan. The agency also managed the Facilities Management Conference 2026 at the Ritz-Carlton Amman. Some client logos are withheld at those clients' request for confidentiality.
Work spans real estate and giga-projects, waste management and environmental services, technology and Web 3.0 ventures, government and semi-government entities, facilities management, healthcare, education and retail. The common thread is complex B2B and institutional clients that need marketing, events and business development handled as one integrated programme rather than as separate vendors.
Black Ires stands out in the marketing industry due to our emphasis on sustainable management solutions and cause marketing. We believe in creating content-rich projects that inspire and make a lasting impact. Our strategic approach and dedication to continuous improvement set us apart from the competition.
Black Ires Marketing Solutions excels in creativity, strategic thinking, and sustainability. Our team is dedicated to delivering high-quality marketing solutions that are culturally aware and strategically sound. We focus on continuous improvement and making a positive impact in our community and beyond.
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